© Peter OomsSonic Grid Agency
The Sonic Grid Agency Unternehmergesellschaft (limited liability) is an agency I founded for interdisciplinary projects in the fields of events, brand experience, and creative formats. It combines conceptual creativity with organisational responsibility and operational execution — from small, precise formats to large‑scale events with tens of thousands of attendees.
Foundation & Philosophy
Sonic Grid Agency was created from the conviction that experiences should not be designed in isolation, but as an interplay of content, space, people, and context. Here, creativity is not decoration — it is structure. Ideas are combined, developed further, and translated into concepts that work.
The underlying principle follows “Everything is a Remix” — connecting what already exists instead of constantly reinventing the new.
Events & Formats
A central focus of Sonic Grid Agency lies in the conception, organisation, and execution of events of all sizes — from local formats with around 20 participants to complex large‑scale events with more than 100,000 attendees.
Examples include:
- Organisation of a district’s 875‑year anniversary celebration
- Pop‑up events and temporary experience formats
- Brand activations and presence formats in event environments
- Projects such as Indian Summer Feelings or Disco at the Bakery
Target Groups & Generations
Events and brand communication only have lasting impact when they truly reach the people they are designed for. Sonic Grid Agency therefore consciously considers different generations — from Baby Boomers to Generations X, Y, Z, and Alpha.
Depending on the target group, the approach, dramaturgy, visual language, and interaction change. Enthusiasm is not created through volume, but through relevance, identification, and recognisability.
Responsibility & Execution
Creative concepts only unfold their full impact when they are implemented safely and responsibly. Sonic Grid Agency therefore combines design with operational responsibility — from planning and approval processes to on‑site execution.
Safety, flow, and experience are not treated separately, but understood as a unified whole.
Role of Peter Ooms
As the founder, I am responsible for the conceptual direction, content quality, and organisational execution of all projects. Depending on the assignment, I work independently or together with a trusted network of specialised partners.
Further Information
Detailed project examples, references, and current work can be found on the Sonic Grid Agency website:
© Peter Ooms